Updated: Apr 28, 2020
Menta was created as the result of the Innovation Studio course, at the MBA in Design Strategy at California College of the Arts.
User Research, value Proposition canvas, survey Creation, storyboard
Value proposition canvas
Costumer journey maps
TEAM MEMBERS Clio, Maria, Adriana, Josh, Di
In 2016, nearly 100 million eligible Americans did not cast a vote for president, representing 43% of the eligible voting-age population.
The lack of interest in civic engagement. Many non-voters suffer from a lack of faith in the election system and have serious doubts about the impact of their own votes.
RESEARCH SET UP:
After field research, co-designed workshop, synthesis on quantitative survey results and interviews, we found out that the core of the problem starts from the lack of civic-engagement education at younger age.
How might we shift behavior from the beginning?
Our solution aim to encourage future voters to have a voice confidently when they turn 18.
Menta is a mentorship-based community that helps promote civic-engagement at a young age. Through the platform, future voters can nurture the interests in a safe, inspirational and reliable way.
MICRO - PILOT TESTING: