Updated: Apr 27
A project worked with client during the Operational Strategy class, at the MBA in Design Strategy at California College of the Arts.
Business Model Strategy
Process map + VCAP Framework +SWOT
Business Model Design, VCAP Framework, Customer Experience Design, Financial Analysis, Stakeholder Engagement, Project Management, Marketing
Heavy operational cost & Low profit margins
Flat club membership & migration of customers
Lack of competitive advance & brand awareness
THREE RECOMMENDED OPERATIONAL STRATEGIES
Through market research, business analysis, customer discovery, and shadowing the operations team at the winery. We provided three feasible operational strategies on true customer needs instead of a superficial want. The deeper focus on customer experiences tends to foster a stronger brand loyalty, and was able to help the brand increase revenue rather than simply reducing costs.
TEAM MEMBERS: Bryan, Kim, Michael, Di