Professional Summary

I am a motivated problem solver experienced in strategy-centered roles across service design, branding and program management.


My passion lies in leveraging resource efficiency and improve business performances by discovering unmet needs. I have been often commented as creative, collaborative, and reliable.


Design Strategy    Project Management    Branding   UX Research  
Stakeholder Engagement    Service Design    Creative Initiatives   Program Management  

Work Experience

2018 - 2019 & Strategist

  • Led marketing & business strategies for numerous events across the USA and Asia. Worked closely with cross-functional teams to create event promotional materials, social media advertisements and marketing campaigns. 

  • Managed execution and optimization of official social media channels, effort in content creation and digital marketing. Increased overall followers by 50% in one year with page views of 20K+, oversaw 2,1000+ followers across paid social platforms.

  • Led the team conducted marketing research, testing different models to optimize performances. Drove business strategy decisions and branding agency recruiting. Developed several standard processes for the team to operate tasting projects, logistic projects, and manage event operations on a regular basis

  • Collaborated and drove initiatives with external and internal teams. Managed relationship with 600+ wineries in the US. Served as the first point of contact. Managed day-to-day customer inquiries regarding events/tastings/logistics

2017 - MBA Project

Medlock Ames Winery & UX Researcher / Operations Strategist

  • Took on PM duties and led experiment series with teams to generate customer insights.Built prototypes and testing workflows to ensure accuracy of the design research result. Created operational reports on weekly basis

  • Created customer journey maps using design thinking method. Worked closely with operations and marketing team to create the leveraged customer experiences. Increased customer retention rate by 25%-30% within a quarter. 

  • Designed and analyzed qualitative (e.g., interviews, focus groups, street intercepts) and quantitative researches. Identified integrity issues with different teams, worked with individual teams with the company to discover unseen issue, and together outlined effective solutions requiring the least resources. 


Amazon & Public Relations Intern

  • Worked closely with BD & Marketing team to develop localized business strategy.Contributed in the promotion of AWS’s 17th global data center in China (Ningxia) including translating newsletters, coordinating media interviews and working with agencies on Branding Strategist 2014 - 2015 creating various marketing campaigns

  • Worked as a liaison between third-party partners and internal teams. Conducted more than 20 media interviews and coverages during ‘AWS re: In- vent 2016 Summit’ in Beijing with external media companies and journalists

  • Organized pitching of new media agencies for the head of marketing in Asia; coordinated between external agencies and internal teams. Actively participated in all aspects of the deal process and support negotiation.

2013 - 2014

Drag and Drop Creative & Design Strategist

  • Worked as a liaison between office manager and clients. Coordinated several projects with cross-functional teams, including Statements of Work (SOW), proposal development, and client presentations

  • Worked closely with design lead on creating various print materials, posters, logos, email newsletters, business cards and brochures

  • Analyzed overall sales metrics and trends to evaluate sales/marketing strategies • Led teams to generate customer insights. Built prototypes and testing workflows to ensure accuracy of the design research result


2016 - 2018

California College of the Arts

MBA - Design Strategy

2009 - 2013

University of Washington

Bachelor of Arts - Interdisciplinary Visual Arts


Sipping on wine while creating paintings for my living room.

Practicing yoga whenever/wherever I feel like it.

Playing guitar to my cat (and we sometimes sing together.)

Contact me

© 2020 by Di Wu.